Topic 4

1.Glossary for google analytics :

Visit :

A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time (30min).

Bounce rate :

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Keywords :

A significant word or phrase, relevant to the web page or document in question. Keyword searching is the most common form of text search on the internet.

Average Page Depth or Page/visit :

The average number of pages on a site that visitors view during a single session.

Clickthrough rate (CTR) :

The number of times an ad is clicked on, divided by the number of impressions it receives. For example, if an ad is shown 20 times and receives 3 clicks, the clickthrough rate is 3/20, or 15%.

Click :

The'Clicks' metric is the number of clicks on your search ads.

Cookie :

A small amount of text data given to a web browser by a web server. The data is stored on a user's hard drive and is returned to the specific web server each time the browser requests a page from that server.

Cookies are used to remember information from page to page and visit to visit, and can contain information such as user preferences or shopping cart contents, and can note whether a user has logged in so that they do not need to authenticate again as they navigate through the site.

Impression :

A display of a referral link or advertisement on a web page.

Hyperlink :

A text reference in a web page that, when clicked, directs the user's browser to another page or document. Hyperlinks are integral to the World Wide Web, allowing every page to be linked to any other page.

Navigation :

Describes the movement of a user through a website or other application interface. This term also indicates the system of available links and buttons that the user can use to navigate through the website.

Pageview :

A pageview is an instance of a page being loaded by a browser.

Google Analytics logs a pageview each time the tracking code is executed.

Session :

A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.

Unique Visitors (or Absolute Unique Visitors) :

Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies.

URL :

A Uniform Resource Locator (URL) is a means of identifying an exact location on the Internet.

For example, http://www.google.com/analytics/conversionuniversity.html is the URL that defines the use of HTTP to access the web page conversionuniversity.html in the /analytics/ directory on the Google website. URLs typically have four parts: protocol type (HTTP), host domain name (www.google.com), directory path (/analytics/), and file name (conversionuniversity.html).

Visitor :

A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. There is of course no way to know if two people are sharing a computer from the website's perspective, but a good visitor-tracking system can come close to the actual number. The most accurate visitor-tracking systems generally employ cookies to maintain tallies of distinct visitors.

Visitor Session :

Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website.

Comparison shopping :

To shop for bargains by comparing the prices of competing brands or stores.

2.Looking at the google analytics of ePortfolio Buisness Foliospaces :

Traffic report from the 16 march to the 15 april :

41.78% 

Direct Traffic

22.96% 

Referring Sites

35.24% 

Search Engines

Having a look at this number we can tell that most of the traffic comes from direct traffic.

"Direct Traffic" is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. 

"Referring Sites" shows visits from people who clicked to your site from another site. 

"Search Engines" shows visits from people who clicked to your site from a search engine result page.

The most popular web browser is Internet explorer. Almost 50% (49,49%) of the visits comes from this browser. It is followed by Safari and Firefox at the 3rd place.

Visitors to Foliospaces come from 70 differents countries but the top 4 is :

1. Australia

2. UK

3. USA

4. New-Zealand

In the last month, Foliospaces reached 8566 visits but we have to look after the number of absolute unique visitors to get a relevant number of real visitors, which is up to 3404.

So we can say that, on the 3404 unique visitors, they came back approximatively 2 and a half time on the website which gives us this high number of visits.

Otherwise the bounce rate is at 36,22%, which is not to bad as well as the average pageviews because it's around 10 pages. So it means people have been looking throughout the site.

Google analytics is, I must say, a really good tool to get to know better how your website is doing and how relevant it is.

See you on next topic !

E-lsa !

Topic 3

In case you haven’t noticed the web is changing. There is a huge movement underway toward clean, simple, user friendly websites that promote productivity and, consumer interaction. The average consumer doesn’t care how creative a design team you have or, how technically advanced your development team is. They want information. Honest, peer driven information.

Whether a potential customer is at your website company to buy a product, comment on your organization, read reviews, download a podcast or, read your latest blog entry, it’s your job to keep them interested and coming back. This is what customer-centric website design is all about.

So what is a customer-centric website?

Simple.  A customer-centric website focuses on customers and what they want. Today’s online consumer is not interested in the company, products or services – they are interested in themselves. 

A customer-centric websites is structured so the customer can easily find what they want or get answers to their questions. By focusing a website on customer benefits and, ensuring a unique user experience, it will not only increase loyalty it willl generate the much coveted word-of-mouth advertising; both key drivers of online sales.

There are a few basic steps to take to get started on the road to a customer-centric website
 :

• Clearly define the product or service and how customers will benefit from it


• Make sure the contact information is never more than a click away
 !

• Clearly organized and easily navigable site content


• Allow customer feedback on products, services and the site


• Make it easy for customers to get what they want


• Ask customers for a bare minimum of information to register or sign up


• Include in-depth, well written FAQ’s


A successful customer-centric website is created by meeting customers’ needs better than anyone else. 

By focusing every aspect of the website on meeting customers’ needs you’re much more likely to remain a preferred provider. The customer is the best source of advertising for a company that's why you have to meet their needs.

                                                         ***

Presence is defined as “a theoretical concept describing the effect that people experience when they interact with a computer-mediated or computer-generated environment” (Sheridan, 1994). Having a web presence you have the ability to let others know what it is you can do for them. A website presence can mean anything from a website or a blog. Both are very good ways to get known (Miller, 2008). Web presence relates to website design, accessibility from search engines and links, effectiveness of information and how easy it is to find what the user is looking for. Word of mouth can be both a negative and positive for a website. If a user has a bad experience in most cases they will not visit that site again, they may also tell others not to bother with the website either.

Firms that operate through the web should be more concerned about ‘presence’ than those firms that operate in the physical world because it is there only form of contact and means of satisfying the potential customer. Online firms are competing for the consumer the same as the firms in the physical world, although there is a lot more competition for sales online, because of the fact there are tens of thousands of firms in each particular industry in operation. Online firms need that extra something to catch the eye of the consumer. Firms in the physical world have the options of outlets, employees, face to face sales, customer service, Physical presentation and presence in the community. Although online firms have these features to some extent, in the end all they really have is a webpage, a webpage that will bring success to the firm through ‘presence’. 

                                                      ***

Real Estate agents have the opportunity through there websites to reach a higher percentage of the population. Newspapers generally are targeted at a local area, whereas a website is global. Through a website agencies can display a greater number of listings as appose to a newspaper. It also offers an almost endless amount of space to display everything and anything about the listing, photos, videos and virtual tours just to name a few. A search option will give the users a quick and targeted way of searching for properties that suit there needs and not have them searching through endless amounts of properties that don’t suit what they are looking for. “Internet marketing for real estate agents is one of the most efficient and cost-effective ways to find new clients and advertise real estate listings” (Brandon, 2009).

A Real Estate Agent will use mass media advertising to show that they are advertising to a large scale market and that they are quick and efficient in doing so. The agency would not use mass media advertising for a particular listing, but for the agency itself, in displaying information about the business.

Personal contact for a Real Estate Agent is very important in that it builds a relationship between agent and seller, and agent and buyer. It shows that the agent is willing to deal with the customer on a one to one basis to help with any problems, questions or misunderstandings they may have. A Real Estate Agent nurtures both the buyer and seller through the biggest transaction they will make in there lifetime, and this is why personal contact is so important.


e-lsa !


see u on next topic ;)